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Facility Management

All Pro IFM - Full-Stack Audit

Full tracking audit, Google Ads conversion tracking, and Microsoft Clarity setup for a facility management company with outdated tracking.

IndustryFacility Management
ServiceTracking Audit
Result100% Tag Verification
The Challenge

Operating in the Dark

The client had an outdated tracking setup with multiple broken tags, no Google Ads conversion tracking, and no insight into how users were interacting with their website.

Outdated tracking setup with broken tags
No conversion tracking for Google Ads
Zero visibility into user behavior
The Solution

Analytics Implementation Strategy

I performed a comprehensive tracking audit, fixed all broken tags, implemented Google Ads conversion tracking, and set up Microsoft Clarity for behavior analytics.

Audit & Cleanup

  • Full tag inventory audit
  • Broken tag identification
  • Legacy code removal
  • GTM container cleanup

New Implementation

  • Google Ads conversion tracking
  • GA4 event setup
  • Microsoft Clarity integration
  • Form submission tracking
The Results

Key Discoveries & Impact

100%Tag Verification
ActiveConversion Tracking

Strategic Business Outcomes

Clean Foundation

All legacy and broken tags removed

Ad Optimization

Google Ads now receiving conversion data

User Insights

Microsoft Clarity providing behavior heatmaps

Documentation

Complete tracking documentation for team

Technologies Used

Tools & Implementation

Google Tag ManagerGoogle Tag Manager
Google Analytics 4Google Analytics 4
Google AdsGoogle Ads

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