Google Ads

Enhanced Conversions Recovery

How I turned a decline in Enhanced Conversions into 100% coverage fast by rebuilding GTM architecture with SHA-256 hashing and Consent Mode v2.

IndustryDigital Marketing

ServiceConversion Tracking

Result0% to 100% Coverage

The Challenge

Operating in the Dark

The client saw a sharp drop in Enhanced Conversions, which began hurting ad performance. Our assessment pointed to Google Tag Manager configuration issues that were limiting coverage. The tracking showed sporadic spikes but mostly near-zero coverage, signalling a tagging/configuration problem that needed immediate attention.

Enhanced Conversions dropped to near-zero with sporadic spikes

Google Ads campaigns optimizing blindly without conversion data

GTM configuration issues limiting Enhanced Conversions coverage

Data loss affecting Smart Bidding and campaign performance

The Solution

Analytics Implementation Strategy

I delivered a focused, technical remediation to restore signal quality and coverage through three key phases: GTM Configuration Optimization, Enhanced User-data Integration, and Validation & Monitoring.