Safety Supply

Compliance Safety - Ads Overhaul

Successful implementation of conversion tracking for Compliance Safety Supply website, enabling accurate measurement of form submissions and user interactions.

IndustrySafety Supply

ServiceConversion Tracking

ResultActive Form Tracking

The Challenge

Operating in the Dark

The client's Google Ads campaigns had no visibility into form submissions. There was a previously set-up conversion action imported from GA4 using an old method, and campaigns were optimizing without accurate conversion data, leading to wasted ad spend and poor optimization.

Google Ads campaigns optimizing blindly with no conversion data

No form submission tracking on the website

Previously set-up conversion action imported from GA4 (old method)

Missing custom dimensions in GA4 for detailed reporting

The Solution

Analytics Implementation Strategy

I implemented Google Tag Manager as a centralized solution for all tracking needs, with comprehensive conversion tracking to monitor campaign performance and maximize ROI.